Expression: Social Media Engagement
Challenge Statement
Create customizable Instagram Reel templates that empower digital missionaries and church media teams to creatively engage their communities with the gospel message — using relatable, trend-aligned, and easy-to-use formats.
Challenge Owner
Jaison
Context
This challenge was first introduced during #HACKPune 2024 and witnessed incredible participation and innovation. Building on that momentum, this year’s challenge aims to take it a step further — making gospel-centered social media content creation even more interactive, accessible, and impactful.
In today’s world, where short-form vertical videos dominate digital communication, platforms like Instagram and YouTube Reels are powerful tools for outreach. This challenge seeks to leverage those very platforms to help creators share faith-based stories in a culturally relevant and visually engaging way.
Your creativity can spark conversations of faith — join in and start creating!
Desired Outcome
Participants will design and develop a series of reusable reel templates within Instagram’s native editor — eliminating the need for third-party tools. The templates should:
- Be customizable and easy to use.
- Encourage creative expression around the gospel message.
- Stay adaptable to emerging social trends and formats.
- Help churches and creators sustain engagement with their online communities.
Know more about #HACK Pune 2025 & What happened this year
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